Superfans

The identity and community of fandom

Reports

Cover image for The fandom eclipse

The fandom eclipse
Tatiana Cirisano and Ben Woods
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Cover image for The superfans of music superstars

The superfans of music superstars
Olivia Jones
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Cover image for Music merchandise demand

Music merchandise demand
Tatiana Cirisano
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Cover image for The state and future of music fandom

The state and future of music fandom
Tatiana Cirisano
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Cover image for Kill the campaign

Kill the campaign
Mark Mulligan and Tatiana Cirisano
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Explore all of our Superfans reports

Blog Posts

Cover image for Unintended consequences – the year ahead for streaming

Unintended consequences – the year ahead for streaming
Mark Mulligan
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Cover image for Are we reaching peak fandom?

Are we reaching peak fandom?
Mark Mulligan
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Cover image for Everyone wants to monetise fandom – but we must fix fan data first

Everyone wants to monetise fandom – but we must fix fan data first
Olivia Jones
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Cover image for Is it too soon to be talking about podcast superfans?

Is it too soon to be talking about podcast superfans?
Rutger Rosenborg
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Explore all of our Superfans blog posts