Product Strategy | MIDiA Research

Quick take: Spotify to connect artists and fans on a Roblox island

Karol Severin

5 May 2022

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...

min read

The ‘Women In Music 2022’ report is about more than just music

Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

min read

Unreal is evolving from a games development tool to a story-telling tool

Karol Severin

7 Apr 2022

Epic Games

Unreal Engine 5

games development

Epic Games, the developer of Fortnite, launched Unreal Engine 5 (UE5) this week. Despite being in works for a few years and in private Beta for most of 2021, the overall product strategy focusses on tapping...

min read

Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

min read

The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator Economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

min read

Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

Perry Gresham

29 Mar 2022

cloud gaming

xbox game pass

Netflix

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass...

min read

The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

live audio

Amazon

audio creator

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

min read

Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

TikTok

social media

creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

min read

Spotify’s Car Thing has radio listening in its sights

Annie Langston

10 Mar 2022

Radio

Podcasts

audiobooks

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced...

min read

Webinar: Games companies’ video opportunity

Karol Severin

3 Mar 2022

webinar

games video

creators

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...

min read

The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

Podcasts

spotify podcasts

Audible

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

min read

Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

min read

The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Apple

Creator Economy

Streaming

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

min read

When will we reach peak subscription?

Tatiana Cirisano

31 Jan 2022

Online video

creator tools

Creator Economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

min read

Unpacking music royalty investment NFTs

Tatiana Cirisano

26 Jan 2022

Streaming Music

cryptocurrency

NFTs

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s...

min read

Video discovery
The new streaming battleground

Tim Mulligan

January 2022

Video

discovery

Amazon

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is...

Audiomack and the coming monetisation / remuneration tipping point

Mark Mulligan

8 Dec 2021

NFTs

digital collectibles

creators

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming...

min read

MIDiA Consulting looks forward to 2022

Keith Jopling

2 Dec 2021

Streaming

Strategy

Marketing

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

min read

Karaoke app user deep dive

Mark Mulligan

November 2021

Streaming Music

apps

mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

Creator consolidation: Fender becomes the next creator tools major

Kriss Thakrar

2 Nov 2021

creator tools

music production

independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools...

min read