Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The analogue revival: Why Gen Z consumers are going back to older tech
Music as a cultural infrastructure business
Why have we yet to hear an AI-generated hit?
Why music is not enough for an artist fan club
The other side of the UGC coin: fans as part of the creative process
Gender inequity in creative industries is a structural problem. It's time we addressed it like one
What do young people do without the doomscroll? Why social media bans present an opportunity
Social media bans: boom or bust?
Roblox, social media, and the future of AI integration
IMS electronic music business report 2025/6
Social media doesn’t feel social anymore – so where does online community go from here?
Music and AI: What happens when quality is no longer a differentiator?
The Boiler Room reckoning: Why scapegoating won’t fix live music’s funding problem
The dos and don’ts of community: What digital entertainment can learn from the live sector
What history really tells us about AI’s potential
The Chicken Nugget Theory of AI music consumption
From quip to category: What the Golden Globes signifies for podcasting's future
The problem with the “AI versus human” music narrative
