Business Strategy

The future of music streaming
Change or be changed

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Mark Mulligan and Tatiana Cirisano
Streaming
Music streaming
Business Strategy
This report presents MIDiA’s vision for the long-term future of music streaming. While there are clearly pressing, near-term priorities, these are sustaining innovations aimed at optimising the existing model. In this report, we shift perspectives to the long view, identifying the challenges of today that must be met in order to secure a vibrant ...
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The winning formula for Grand Theft Auto VI
Games pricing strategy

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Brandon Sutton and Perry Gresham
Willingness to pay
Willingness to pay
pricing
With anticipation for the long-awaited release of Grand Theft Auto VI (GTA VI) at an all-time high, speculation around various aspects of the game, particularly its price point, has become widespread. Since the game’s announcement, speculation has suggested a base edition price of $100, sparking industry-wide debate about the future of AAA game p...
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All eyes, no ears
Why virality is not building fandom

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Mark Mulligan, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano and Olivia Jones
Free Report
Music discovery
Business Strategy
Over the last five years, labels and artists have invested in social media, betting that a steady stream of artist content and influencer campaigns will engineer virality. The theory is simple: virality leads to streams, streams lead to fandom, and fandom leads to long-term, sustainable artist careers.
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Defining entertainment superfans
Characteristics, categories, and commercial impact

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Olivia Jones and Laura Fisher
France
Australia
Spotify
Superfans represent a highly valuable yet consistently underleveraged audience segment for the entertainment industry. What drives this disconnect is the fact that – despite frequent anecdotal use of the term – a standardised, empirical definition remains absent, preventing companies from systematically identifying, nurturing, and monetising th...
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MIDiA Research 2025-2032 global music publishing forecasts
A changing market

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Mark Mulligan
Music creators
Music creators
Music publishing
Throughout the 2020s the music publishing market has outperformed that of the labels, though total revenues remain significantly smaller. The origins of this disparity lie in streaming royalty splits but publishers and CMOs have fought hard to increase their share and to start from a better position with the emerging formats that will shape tomorro...
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