Product Strategy | MIDiA Research

Business Strategy

MIDiA Research 2025-2032 global music forecasts
Recalibration

Cover image for MIDiA Research 2025-2032 global music forecasts

Mark Mulligan, Tatiana Cirisano, Perry Gresham and Mark Qi

June 2025

Global

Business Strategy

global music forecasts

This report presents the key figures, trends, and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values, and they are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and...

Streaming is both retail and radio – it shouldn’t be

Cover image for Streaming is both retail and radio – it shouldn’t be

Mark Mulligan

26 Jun 2025

Business Strategy

In a brutally simplified view of the past, the recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio.

min read

Apple, Stormzy, and the new Hollywood

Cover image for Apple, Stormzy, and the new Hollywood

Ben Woods

25 Jun 2025

Business Strategy

How do broadcasters and traditional filmmakers adapt to a YouTube world? It is a question that has hung over the video industry’s old guard for some time now. Yet, social video is nothing new; YouTube is 20 years old, and the creator economy is already worth hundreds of billions of dollars.

min read

The fandom eclipse
How fan content is competing with IP

Cover image for The fandom eclipse

Tatiana Cirisano and Ben Woods

June 2025

superfan

YouTube

Netflix

Fan-made content is evolving from a support act to a fully-fledged competitor to entertainment IP. This is creating tension between IP holders and the fan community. Both parties want the IP they love to thrive in a saturated entertainment landscape. This report will unpack whether entertainment IP holders should view fan content creation as an opp...

International success for local language artists
A strategic playbook

Cover image for International success for local language artists

Laura Fisher

June 2025

UK

France

Spotify

The music industry is undergoing a paradigm shift. Success once required artists to fit the traditional industry model where anglicisation and relocation to traditional hubs like Los Angeles, New York, or London were prerequisites. Streaming platforms have democratised access, enabling artists to achieve international fame while remaining culturall...

Ads in WhatsApp Stories: is this the next ad frontier in social?

Cover image for Ads in WhatsApp Stories: is this the next ad frontier in social?

Hanna Kahlert

20 Jun 2025

Business Strategy

Meta has announced that it will be rolling out ads in WhatsApp’s ‘updates’ tab. This marks a move to monetise what has, up until now, been a platform with not so impressive revenue to report. A major issue for WhatsApp is that, as a direct messaging platform, it has been very difficult to mone...

min read

Why 'Global South' is a limiting label for the music industry

Cover image for Why 'Global South' is a limiting label for the music industry

Laura Fisher

20 Jun 2025

Business Strategy

At MIDiA, we have started critically reassessing the use of the term‘ Global South’ , a phrase entrenched in industry and geopolitical discourse but increasingly unfit for purpose in today’s complex entertainment landscape.

min read

Why HYBE expanding into China is a bigger deal than you think

Cover image for Why HYBE expanding into China is a bigger deal than you think

Olivia Jones

17 Jun 2025

Business Strategy

Music streaming

Korean and Chinese labels have been a hot topic in the news lately. First, HYBE sold its entire 9.38% stake in fellow South Korean entertainment company SM Entertainment to Chinese music streaming giant Tencent Music Entertainment (TME) for approximately $177 million USD (per Music Business Worldwid...

min read

Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads

Cover image for Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads

Tatiana Cirisano

11 Jun 2025

Business Strategy

Recall the opening scene of Mad Max: Fury Road: a brutal desert, where survival hinges on speed, strategy, and access to precious resources. Water and gasoline are everything in this dystopia, and there is never enough to go around.

min read

AI futures: Culture wars

Cover image for AI futures: Culture wars

Mark Mulligan

4 Jun 2025

Business Strategy

Creator workflows

AI is transforming culture, entertainment, business, and society at a pace unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the speed of the human brain.

min read

Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy

Cover image for Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy

Ben Woods

3 Jun 2025

Business Strategy

Anime is having a moment in Western markets. Signals of its popularity are continuously flashing across the entertainment industry, from the Naruto -inspired celebrations of Tottenham Hotspur striker Dominic Solanke to Dolce & Gabbana’s high fashion collaboration with JUJUTSU KAISEN.

min read

The evolving podcast landscape: Key insights from The Podcast Show 2025

Cover image for The evolving podcast landscape: Key insights from The Podcast Show 2025

Laura Fisher

29 May 2025

Business Strategy

The 2025 Podcast Show revealed an industry in a stage of transformative growth. From the series of excellent talks, several key trends emerged, from legacy media, audio platforms, and creators adapting to new consumption patterns.

min read

What Western DSPs can learn from Tencent Music’s SVIP Tier

Cover image for What Western DSPs can learn from Tencent Music’s SVIP Tier

Olivia Jones

29 May 2025

Business Strategy

Music streaming

Tencent Music Entertainment (TME) has had a lucrative Q1 2025, with Super VIP (SVIP) subscriptions driving revenue growth. According to the company’s earnings report, music subscription revenue grew 16.

min read

AI futures
Culture wars

Cover image for AI futures

Ben Woods, Tatiana Cirisano, Hanna Kahlert, Mark Mulligan and Kriss Thakrar

May 2025

Apple

Spotify

Deezer

AI is transforming culture, entertainment, business, and society at a rate unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the human brain. Delivering as quickly as it promises, AI is breaking the mould.

20 years ago, labels targeted fandom. Will it work the second time around?

Cover image for 20 years ago, labels targeted fandom. Will it work the second time around?

Tatiana Cirisano

27 May 2025

Business Strategy

Music streaming

The New York Times headline “ The New Deal: Band As Brand ” would not look out of place in today’s pages. In the article, the writer explores how record labels are responding to a need to diversify revenue streams by seeking to monetise fandom, via expanded rights deals.

min read

The new soft power and its hidden rules

Cover image for The new soft power and its hidden rules

Mark Mulligan

15 May 2025

Business Strategy

Throughout the 20th century, particularly the second half, many Western countries – such as the US, UK, and France – increased their global influence through the use of cultural soft power. This was done through tools like Voice of America and the BBC World Service, as well as via movies, TV, jo...

min read

Built for the split: how Create Music Group is positioning itself for a bifurcated industry

Cover image for Built for the split: how Create Music Group is positioning itself for a bifurcated industry

Tatiana Cirisano

15 May 2025

Business Strategy

The music industry is entering a new phase – less a fork in the road, than a slow but steady divergence . On one path sits the traditional record label model, which monetises music rights via scale of streams.

min read

The paradox of scale and success: What music can learn from gin distilleries

Cover image for The paradox of scale and success: What music can learn from gin distilleries

Hanna Kahlert

14 May 2025

Business Strategy

The digital world is becoming less reliable. Platforms are flooded with AI content ranging from banal, to amusing, to concerningly incorrect . Advertising crowds the feed alongside creators desperately trying to sell something: themselves, a lifestyle, products, businesses.

min read

Label services vendor landscape
Rise of the atomised label

Cover image for Label services vendor landscape

Olivia Jones

May 2025

Innovation

Labels

Artists

The label services sector has emerged as a way for independent labels to provide artists with best-in-class tools without having to build those tools in-house. This shift towards atomised labels has created a new opportunity for label service vendors to establish a stronghold in the music industry.

Flipping the script
Game IP transmedia needs to evolve

Cover image for Flipping the script

Rhys Elliott

May 2025

Amazon

Netflix

Xbox

The entertainment landscape is changing. As superhero fatigue sets in, game IP is now dominating screens, from HBO’s The Last of Us to the Minecraft movie. Unlike movie trends (Westerns, superhero movies), the game-to-movie trend is here to stay, as the games market is a cross-genre treasure trove of beloved IP and fandom, with new IP arriving fr...

1
2
3
4
5
6
7
8
9
10
...
43
44
›

Showing 1 to 20 of 876 results.