MIDiA Reports

Direct to Consumer
Video’s Big Bang Moment

Report by Tim Mulligan

7 Jun 2019

The 20,000 Foot View: 2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer…

Spotify Q1 2019 Earnings

Report by Mark Mulligan

31 May 2019

Spotify

Spotify Q1

Spotify q1 19 earnings

The 20,000 Foot View: Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number…

Truth and Trust in the Era of Fake News

Report by Mark Mulligan

30 May 2019

news

digital news

online news

The 20,000 Foot View: The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’…

State of the Streaming Nation 3.0
Multi-Paced Growth

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Report by Mark Mulligan

28 May 2019

streaming

music streaming

subscriptions

The 20,000 Foot View: 2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as…

Sports SVOD Services Deep Dive

Report by Alistair Taylor

23 May 2019

Sports-centric

streaming services

subscription video on demand

The 20,000 Foot View: Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD…

Music Marketing
Niche is the New Mainstream

Report by Mark Mulligan

20 May 2019

music marketing

Marketing

music marketing strategy

The 20,000 Foot View: Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural…

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Report by Tim Mulligan

24 Apr 2019

cord cutting

cord shaving

Pay-TV

The 20,000 Foot View: Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated…

One Billion-Plus YouTube Music Videos
Latin Takeover

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Report by Mark Mulligan

17 Apr 2019

YouTube

Vevo

youtube music

The 20,000 Foot View: While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With…

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

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Report by Zach Fuller

12 Apr 2019

The 20,000 Foot View: Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled…

El mercado latinoamericano de transmisión de música
YouTube y Spotify se consolidan

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Report by Leo Morel

4 Apr 2019

South America

Latin America

central America

Una imagen a 20.000 pies: Latinoamérica se ha convertido rápidamente en uno de los más importantes mercados de transmisión de música, debido a la acelerada adopción de los consumidores, creciente…

Music Sync Market Assessment
A Market Ripe for Change

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Report by Mark Mulligan, Zach Fuller and Keith Jopling

3 Apr 2019

music sync

music synchronization

music synchronisation

The 20,000 Foot View: The music sync market has long been a source of high margin income for rightsholders as well as a means for helping break artists, with a well-placed, successful sync having…

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Report by Leo Morel

2 Apr 2019

South America

Latin America

central America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones,…

E-sports
An Alternative Future for Televised Sports?

Report by Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

esports

egaming

gamers

The 20,000 foot view: E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype,…

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Report by Tim Mulligan

25 Mar 2019

streaming

streaming video

SVOD

The 20,000 Foot View: In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the…

Four Marketing Principles for the Digital Economy
1.0

Cover image for Four Marketing Principles for the Digital Economy

Report by Georgia Meyer

14 Mar 2019

Digital economy

reach

relevance

The 20,000 Foot View: The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines…

Latin America Streaming Music Market
YouTube and Spotify Take Hold

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Report by Leo Morel

13 Mar 2019

South America

Latin America

central America

The 20,000 Foot View: Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service…

The Voice Market and Behaviour Trends Overview

Report by Karol Severin

11 Mar 2019

voice command

voice engagement

voice activated speakers

The 20,000 Foot View: Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among…

Recorded Music Market 2018
Stream Engine

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Report by Mark Mulligan

7 Mar 2019

recorded music 2018

recorded music

recorded music revenues 2018

The 20,000 Foot View: For the fourth consecutive year, recorded music revenues grew again in 2018 with streaming revenue the engine room of growth. For the first time, streaming became the majority…

Games Streaming
Tech Major Disruption is Coming

Report by Karol Severin

15 Feb 2019

games streaming

games subscriptions

console platforms

The 20,000 Foot View: Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model…

Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Cover image for Spotify Q4 2018 Earnings

Report by Mark Mulligan

12 Feb 2019

Spotify

Spotify Q4

Spotify q4 18 earnings

The 20,000 Foot View: Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two…