Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Superstars and their superfans
Turning point

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Tatiana Cirisano

February 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The Weeknd, Dua Lipa, Olivia Rodrigo, and Bad Bunny Analysis of these artists’ super fans by proportion of total fans, age and propensity to buy merc...

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

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Tim Mulligan

February 2024

Audience Insight

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as TV and film still retain their role as the central hub of mainstream entertainment.

Music subscriber market shares Q3 2023
New momentum

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Mark Mulligan

January 2024

Business Strategy

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers are always in millions, unless otherwise stated.

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

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Tim Mulligan and Ben Woods

January 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but a simplification of a fragmented entertainment landscape to support streaming TV’s route to profitability.

Independent label survey
Playing the volume game

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

January 2024

Audience Insight

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered in the survey include revenue by source, concerns...

MIDiA's 2024 predictions webinar
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Profiling gamers by platform

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Karol Severin

December 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand the nuances and commonalities between these three segments.

Music and AI
Beyond the hype cycle

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Tatiana Cirisano

December 2023

AI

Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is crucial to parse what is hype and what is reality.

The future revenue roadmap for ‘social’ platforms
Ads, subscriptions, and creator tools

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Hanna Kahlert

December 2023

Product Strategy

As social platforms take a prominent role in the businesses of both professional creators and entertainment companies, and user creativity expands, social platforms have an opportunity to diversify their revenue streams and evolve their USPs in this changing marketplace.

MIDiA’s 2024 predictions report
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended consequences of years of innovation have resulted in environments where many consumers are getting further away from their wants and needs, not...

State of the music creator economy
The consumer era

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Mark Mulligan

December 2023

Product Strategy

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong, it will also be supercharged by the consumerization of creation.

Music x Climate

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Hanna Kahlert

December 2023

Audience Insight

As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment and how we can do better. This could take a variety of forms.

The coming sports monetisation revolution

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Tim Mulligan

December 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An ageing audience, combined with its decreasing relative importance in home entertainment, means that live sports must work harder to justify its hef...

Immersive video fandom
The rise of the centralised interactive fan world

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Ben Woods

November 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through interactive fan worlds. These video game experiences allow IP holders to centralise fan engagement to capitalise on digital monetisation techniqu...

Music industry earnings H1 2023
Dawn of the post-streaming era

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Tatiana Cirisano

November 2023

Business Strategy

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the impact of these factors, and others, in analysing the revenues of leading music companies across recorded music, publishing, live, and streaming for t...

Solid progress
German music consumer user profile

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Mark Mulligan

October 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries surveyed Data covered includes streaming and social app usage, and key audio formats (radio, streaming, podcasts).

Radio future vision
Build the new and transform the old

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Annie Langston

October 2023

Business Strategy

Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does radio attract younger audiences that have never been radio natives? Ultimately, radio must act, and fast.

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

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Karol Severin and Perry Gresham

October 2023

Business Strategy

This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors a glimpse into what lies ahead, accompanied by strategic recommendations and a plethora of hard to find, business-critical, modelled metrics.

Generative AI
The double-edged sword for social video platforms and content creators

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Ben Woods

October 2023

Product Strategy

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy. If left unchecked, generative AI could tip the balance towards more inauthentic than authentic human content on social video platforms: a big ...

Youth versus age
A streaming video sanity check

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Tim Mulligan

October 2023

Audience Insight

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions around the relative value of younger consumers versus older demographics – particularly the 55+s.

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Showing 101 to 120 of 699 results.