Reports

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Report by Alun Simpson and Mark Mulligan

15 Aug 2014

Subscriptions

Streaming Music

Music Subscriptions

The 20,000 Foot View Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming...

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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

Subscriptions

Apple

Spotify

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

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Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Report by Mark Mulligan

16 Jul 2014

Subscriptions

music revenue

Streaming

The 20,000 Foot View 2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just...

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The App Superstar Economy
Dissecting the Global App Store Marketplace

Report by Karol Severin

16 Jul 2014

US

UK

France

The 20,000 Foot View Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s...

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The Death of the Long Tail
The Superstar Music Economy

Report by Mark Mulligan

14 Jul 2014

music sales

music revenue

artists

The 20,000 Foot View The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the...

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The Superstar Artist Economy
Artist Income and the Top 1%

Report by Mark Mulligan

12 Jul 2014

music revenue

live music

live

The 20,000 Foot View Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline...

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Report by Mark Mulligan

4 Jul 2014

Consumer Behaviour

Streaming

Streaming Music

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

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Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Report by Mark Mulligan

17 Dec 2013

Consumer Behaviour

music consumers

Subscriptions

The 20,000 Foot View 10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite...

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