MIDiA Reports

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation

Report by Mark Mulligan

18 Dec 2014

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over...

Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

consumer behavior

consumer behaviour

music consumers

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales...

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

mobile

mobile apps

smartphones

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a...

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content...

Global Digital Music Services Benchmark
The Digital Music Marketplace

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Report by Mark Mulligan

5 Sep 2014

Pandora

Slacker

itunes radio

The 20,000 Foot View The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth...

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Report by Alun Simpson and Mark Mulligan

15 Aug 2014

Spotify

streaming music

streaming subscriptions

The 20,000 Foot View Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

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Report by Mark Mulligan

16 Jul 2014

music revenue

Streaming and Subscriptions

music downloads

The 20,000 Foot View 2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just...

The App Superstar Economy
Dissecting the Global App Store Marketplace

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Report by Karol Severin

16 Jul 2014

mobile

mobile apps

smartphones

The 20,000 Foot View Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s...

The Death of the Long Tail
The Superstar Music Economy

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Report by Mark Mulligan

14 Jul 2014

music revenue

artists

superstar artist economy

The 20,000 Foot View The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the...

The Superstar Artist Economy
Artist Income and the Top 1%

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Report by Mark Mulligan

12 Jul 2014

music revenue

live music

live

The 20,000 Foot View Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline...

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Report by Mark Mulligan

4 Jul 2014

digital natives

digital immigrants

consumer behaviour

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Cover image for Decoding the Digital Consumer

Report by Mark Mulligan

17 Dec 2013

UK

music consumers

consumer behaviour

The 20,000 Foot View 10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite...