MIDiA Reports

Gamer Consumer Survey
Country Snapshots

Karol Severin

18 Mar 2020

US UK Sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

Recession Impact
Cocooning Will Protect Entertainment Spend

Mark Mulligan

18 Mar 2020

Apple Amazon Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

Sports Consumer Survey
Country Snapshots

Alistair Taylor

17 Mar 2020

Streaming Video Sport consumer survey

Sports Consumer Snapshots for the US, UK, Canada, Australia, Germany, Spain, Sweden, France, Italy, Netherlands, and Mexico

Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

11 Mar 2020

Apple Spotify Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

TV Network Brand Fandom and Awareness

Tim Mulligan

10 Mar 2020

Fandom tv networks data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with a nationally representative, quarterly-only sample of 4,000 consumers aged 16+.

Cover image for Recorded Music Market 2019

Recorded Music Market 2019
A Thriving and Transforming Industry

Mark Mulligan

3 Mar 2020

music sales Streaming Streaming Music

With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer demand, business model innovation, a golden era for independent artists and surging interest from institutional investors.

Cover image for Spotify Q4 2019 Earnings

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

Mark Mulligan

29 Feb 2020

Subscriptions Streaming Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported business did not grow fast enough. Companies...

Awareness and Demand Indicators for Disney+ versus Apple TV+

Tim Mulligan

21 Feb 2020

Apple Apple TV Disney

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer (D2C) services, headed by a dominant tech major and a dominant media major respectively – representing the diverging strategic drivers ...

Building Show Fandom in the Streaming Era

Tim Mulligan

13 Feb 2020

Apple Spotify Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing teams now face unprecedented competition for audience attention and mindshare.

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Alistair Taylor

6 Feb 2020

Amazon Facebook BBC

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters, streaming services and betting and gaming companies will all feel the impact of fast-changing consumption habits and new regional nuances.

Cover image for US Video Consumer Behaviour Q4 2019

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Tim Mulligan

30 Jan 2020

Streaming video Apple TV Netflix

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD), demographics, video streaming app users, and top-streamed TV shows.

Cover image for Insurgents and Incumbents

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Mark Mulligan

24 Jan 2020

Creators iTunes Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment is pouring in. Simultaneously, the fundamentals of the business are changing, from artist and songwriter careers through music company business...

Battle Royale
The Monetisation Sweet Spot

Karol Severin

23 Jan 2020

Facebook Twitter Gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and games, they engage and spend more than average gamers.

Demand Creation
What’s the Next Big Growth Curve for Music?

Keith Jopling

14 Jan 2020

Labels Spotify Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business, from the Sony Walkman to MTV, to iTunes and Spotify – have all generated demand for music in entirely new ways.

Cover image for Independent Artist Survey

Independent Artist Survey
Aspirations That Will Reshape an Industry

Mark Mulligan

10 Jan 2020

Artists DIY Independent artists

This report presents the findings of MIDiA’s 2019 independent artist survey. Companies and brands mentioned in this report: AWAL, BMG Music Rights, CD Baby, Kobalt, Tunecore, Amuse

AVOD Players Case Study
Media Prima Berhad and Cinedigm

Amanda Stears

17 Dec 2019

YouTube roku dailymotion

Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional free-to-air TV. Ultimately, these services must seek to establish themselves as credible alternatives to linear consumption.

Cover image for Music Subscriber Market Shares 3.0

Music Subscriber Market Shares 3.0
The Big Three Dominate

Mark Mulligan

17 Dec 2019

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming services across 30 different markets. Companies...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

13 Dec 2019

Spotify Music publishing YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music ecosystem is still being defined. YouTube points both towards the potential future of the label and essentially a new kind of visual media proper...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

12 Dec 2019

Spotify Marketing Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming progressively more content behind paywalls, which, as predominately ad-free spaces, represents a growing challenge for marketers.

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

Apple Spotify Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade. Companies and brands mentioned in...