Reports Creator Economy

YouTubers Go Mainstream How YouTubers Are Spreading Their Social Wings

Tim Mulligan
Cover image for YouTubers Go Mainstream
PDF Spreadsheet Presentation

Login here

MIDiA clients

Login here to view this report

Get full access to this report and assets

If you are interested this report, or related reports such as YouTube Channel Growth How Native Content Strategies Will Underpin Success, YouTube Channels How YouTube Stars Build Engaged Audiences and YouTube Disruptors The Companies That Aim To Challenge YouTube In Its Second Decade get in touch today to enquire about a report bundle.

Views of the top            YouTube channels doubled from            billion in February 2015 to            billion in October 2015. At the same time, the number of subscribers to the top            channels doubled to            billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popularity. The growth drivers are native YouTuber channels, with over half of all subscribers gained in the final            months of 2015 being from this category. With consumer momentum clearly behind them, native YouTubers are now looking to expand their reach beyond the confines of the YouTube ecosystem. As they do so, their unique brand appeal will be diluted in the process of engaging with the demands of traditional media and by the diverse characteristics of different social channels.

Companies mentioned in this report: Netflix, Facebook, Instagram, Twitter, Snapchat, Gleam Futures, Vessel, Ipsy, SourcedBox, and Hulu