YouTube Channels How YouTube Stars Build Engaged Audiences

With billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as their preferred video content destination, most often bypassing traditional TV brands. This trend has resulted in YouTube channels being dominated by non-traditional media content producers with only of the top channels from traditional TV brands. Traditional TV companies now have to identify which best practices from YouTube Vloggers they can leverage to grow their audience share on YouTube. At stake is tomorrow’s TV audience.

Companies mentioned in this report: YouTube, NBC Universal, Facebook, Twitter, Instagram, EMI Music, Jenna Mourey, NBC’s The Tonight Show, Zoella The Saccone Jolys, Sky Does MineCraft, MTV UK, CBS

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