Voice Control Market Strategy for the Next Major Hardware Paradigm

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface. Not just a utilitarian centerpiece for Internet Of Things (IOT) technologies, the space represents the next hardware opportunity for locking consumers into content and information ecosystems, with Amazon’s early success with the Echo invigorating an increasingly competitive market.

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Google, Facebook, Microsoft, Proctor and Gamble, Snapchat, Unilever

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