Voice Control Market Strategy for the Next Major Hardware Paradigm
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20,000 Foot View: Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface. Not just a utilitarian centerpiece for Internet Of Things (IOT) technologies, the space represents the next hardware opportunity for locking consumers into content and information ecosystems, with Amazon’s early success with the Echo invigorating an increasingly competitive market.
Key Findings:
- Amazon Prime has reached a total penetration across the US, UK, Germany Japan
- Older consumers a key target for voice of smartphone users group are Android compared to on iOS
- Voice can a driver for content and revenues for the tech majors
- Currently Amazon’s revenue was from web services, from e-commerce compared to Google’s advertising
- Echo devices thus far generated million based an estimated million device sales
- Amazon’s services (Amazon cloud, music streaming, film grew annually between 2015 to against the company’s overall growth
- Amazon is voice, services and home hardware a bid to position itself be the Apple of the
- Facebook will a play for the living with a home entertainment device a strong focus on gaming, communication and voice
- Google appears focused on using voice control a strategic manoeuvre for its capabilities
Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Google, Facebook, Microsoft, Proctor and Gamble, Snapchat, Unilever