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Video Market Country Profile: UK Catch-Up TV Supercharges The Market

Tim Mulligan
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The 20,000 foot view

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.

Key Findings:

               of UK consumers watch online video, representing            million people            of the UK population now view TV online
  • The UK            the worlds            largest online video            with revenues of            million in           
  • Subscription Video            Demand (SVOD) is not yet            mainstream activity in any age           
  • Netflix and            Primer account for            million active            in the UK
  • Only            of            consumers pay for an online            subscription
  •            of UK consumers created a YouTube playlist

Companies mentioned in this report: Netflix, Sky, Amazon, YouTube, Apple, Channel            All            Sky Now, Amazon Prime, Androd, Google, Apple TV