Video Consumer Trends In The UK An Increasingly Diverse Consumer Landscape
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20,000 foot view:
UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging platforms are also playing a bigger role than ever. of UK consumers now use three or more messaging platforms on a monthly basis. Although none of these messaging services has yet individually reached mainstream adoption, their penetration across all demographics and the centrality of video to the messaging app experience means that video providers have to pay close heed.
of all UK consumers use three or more different messaging apps every month
of UK consumers follow four or more Snapchat stories per month
of UK consumers watch four or more Instagram videos a month
of UK consumers use YouTube’s in-app video sharing feature
of UK consumers now subscribe to more than one video service
- Twice as many UK consumers use multiple SVOD services than prefer Peer-to-Peer file sharing of UK consumers have cancelled their pay-TV subscription
- A little under a fifth of all UK SVOD users churn from SVOD services when they have viewed their favourite shows
- Messaging apps are emerging as gatekeepers for content owners, with significant implications both in measurement and securing access to audiences
Companies mentioned in this report: Amazon, Blinkbox, Facebook, Instagram, iTunes, LoveFilm, Netflix, Popcorn Time, Snapchat, YouTube