US Video Consumer Deep Dive Q1 2020
Report by
Tim Mulligan
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The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users, and top streamed TV shows.
Key Insights
- Netflix and Prime Video continue to dominate app weekly ac-tive users (WAUs)
- Disney+ engagement 2020 nearly doubled compared to however its ratio of DAUS WAUS declined by
- Apple TV+ seen a decline in its of DAUs to WAUs
- Despite increasing ratio of DAUs to WAUs Now retains the lowest weekly-to-daily ratio at
- Netflix’s ratio DAUs to WAUs has increased quarter on quarter (qoq)
- In Netflix’s subscriber average age declined by years to
- CBS All joins Amazon with the highest subscriber average age of
- TV viewing declined on games consoles but on tablet and on mobile
- Both binge and live TV viewing have by in (QoQ)
- Lockdown has binge viewing towards younger demographics
- Multiple SVOD penetration has increased by reflecting increased video engagement
Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Apple, Apple TV+, AT&T, CBS All Access, Comcast, Disney, Disney +, Friends, HBO Now, Hulu, Netflix