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US Video Consumer Deep Dive Q1 2020

Report by Tim Mulligan
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The 20,000 Foot View:  This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users, and top streamed TV shows.

Key Insights

  • Netflix        and Amazon Prime Video        continue to dominate streaming app weekly ac-tive users (WAUs) 
  • Disney+ engagement in        2020 nearly doubled compared to        2019, however its ratio of DAUS to WAUS declined by       
  • Apple TV+ has seen a        decline in its ratio of DAUs to WAUs 
  • Despite increasing its ratio of DAUs to WAUs HBO Now retains the lowest weekly-to-daily use ratio at       
  • Netflix’s ratio of DAUs to WAUs        has increased by        quarter on quarter (qoq)
  • In        Netflix’s paid subscriber average age declined by four years to       
  • CBS All Access joins Amazon with the highest paid subscriber average age of       
  • TV viewing has declined on games consoles        but increased on tablet        and on mobile       
  • Both binge viewing and live TV viewing have increased by        in        (QoQ)
  • Lockdown has skewed binge viewing towards younger demographics
  • Multiple SVOD subscriptions penetration has increased by        reflecting overall increased video engagement   

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Apple, Apple TV+, AT&T, CBS All Access, Comcast, Disney, Disney +, Friends, HBO Now, Hulu, Netflix

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