TV Fandom Q2 2018 SVOD Audiences Become Mainstream
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The 20,000 Foot View: TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements. Subscription video on demand (SVOD) continued to disrupt traditional linear pay-TV service offerings in 2018, with Netflix increasing its weekly active users (WAUs) from to year-on-year and household SVOD subscriptions increasing from to over the same period. The shift to SVOD has not yet directly reshaped the type of shows that dominate fandom, with the Big Bang Theory still the most popular, but it has illustrated the homogenisation of consumer characteristics across demographics, as the developed markets become increasingly digitally native. This is where the change begins.
Key Findings
- Netflix saw penetration increase YoY from in to in 2018
- The number pay-TV Households in the US, Australia and Canada decreased YoY in 2017 to in 2018
- SVOD households from in 2017 to in
- The Big Theory has the highest fan in the US, Canada and
- Blue Planet the highest fan penetration in UK with penetration, but only in the US, Australia and respectively
- The Voice fandom penetration among females, ranking most popular show, but for with fan penetration year olds is the only age segment where Big Bang Theory does not rank highest for fan penetration
- SVOD shows longer life spans with Stranger fandom increasing YoY, even though latest release was 2017
- Of the three shows for fandom, NCIS have the highest average age lowest penetration rates for streaming
- The top shows for awareness were all on pay-TV in 2018, with Big Bang Theory leading the with penetration
Companies and brands mentioned in this report: Reasons Why, Amazon, Amazon Prime, AMC, American Horror Story, BBC, Blue Planet, Catfish, CBS, Doctor Who, Facebook, Foxtel, Foxtel Now, Game of Thrones, HBO, HBO Now, ITV, Luke Cage, Man In The High Castle, Mr Robot, NCIS, Netflix, NowTV, Sherlock, Sky, Stranger Things, The Big Bang Theory, The Flash, The Voice, The Walking Dead, Top Gear, Transparent, Twitter