With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with audiences in 2017.

Companies and brands mentioned: The Big Bang Theory, NCIS, Game Of Thrones, Sherlock, The Voice, The Walking Dead, Planet Earth, Stranger Things, Blue Bloods, American Horror Story, Doctor Who, This Is Us, The Flash, Arrow, Chicago Fire, How To Get Away With Murder, House Of Cards, Chicago Med, Madam Secretary, Vikings, Top Gear, Star Trek: Discovery,            Reasons Why, Daredevil, Fear The Walking Dead, Lucifer, True Detective, Westworld, Big Brother, Catfish, Legends Of Tomorrow, Empire, Luke Cage, Broadchurch, Jessica Jones, Narcos, Victoria, Mr Robot, Scream, Big Little Lies, Netflix, BBC, CBS, HBO, ITV, AMC, Fox, NBC, The CW, Twitter, Viacom, A+E, Facebook,  Amazon Prime Video

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