The State Of The SVOD Nation 2017 Global SVOD Markets And Consumer Trends
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20,000 foot view: Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a increase in SVOD service availability in 2016. The result is an increasingly robust and diverse SVOD landscape which is now on the verge of becoming a mainstream consumer activity in many markets.
Key Findings:
- The US million subscribers is the world’s SVOD market
- Amazon Prime is now the most widely global SVOD service, available in
- SVOD is so much a pay-TV disruptor a pay-TV format shift, in it is quite simply streaming of global services are niche (i.e. focused on niche categories such as TV of US services are now niche but only account for of the SVOD subscriber base
- SVOD penetration now reached in the US, Canada and Australia
- Weekly SVOD is now more widespread than catch up usage in the UK, Canada and Australia of SVOD services are in the monthly price range
- Netflix users female, while Amazon Prime Video skew male
Companies and services mentioned in this report: Amazon, Amazon Video Prime, Netflix, Eros Now, Eros Entertainment, Hulu, Hulu Plus, Baidu, iQYi, HBO, Time Warner, HBO Now, WWE, Google, Alphabet, YouTube, YouTube Red, Crunchyroll, AMC, Smithsonian Network, Verizon, NFL, Viacom, iflix, YouKu Tudou, Sohu Video, GyaO!, dTV