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The great movie reset How films can drive higher income spending in video

Report by Tim Mulligan
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20,000 foot view:  The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point. Streaming has an opportunity to retain accelerated direct-to-streaming releases while supporting the IRL box office experience – essential for maintaining films’ cultural preeminence in popular entertainment.

Key insights

  •        of US consumers attended movie theatres in        2022, making it the second most popular in-real-life (IRL) activity for entertainment

  • Only        of US        went to see a movie in the cinema, highlighting the preference of silver streamers (and family bill payers) to remain at home to view new films

  •        of 20–24-year-olds went to the cinema in        2022 (US only), as did        of       

  •        of SVOD subscribers are        compared to        for movie goers (US only)

  • SVOD spending among movie goers is less than the average for monthly video subscribers

  • Providing hybrid streaming IRL release plans for        households allows the media majors to retain        retention among silver streamers, while supporting box office engagement and revenue

Companies and brands mentioned in this report:  AMC Theatres, Apple, Apple TV+, Amazon, Amazon Prime Video, Comcast, Disney, Disney+, HBO Max, Paramount, Paramount+, Warner Bros. Discovery

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