The Brazilian Music Consumer Tentative Steps In An Emerging Digital Market

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Leo Morel

May 2015

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014. Although at an early stage and although piracy levels are high, the Brazilian market displays a great digital music market potential driven by booming smartphone sales.

Companies mentioned in this report: YouTube, Spotify, Apple, Amazon, Deezer

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