The Brazilian Music Consumer Tentative Steps In An Emerging Digital Market
Report by
Leo Morel
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The 20,000 Foot View
The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014. Although at an early stage and although piracy levels are high, the Brazilian market displays a great digital music market potential driven by booming smartphone sales.
Key Findings
- CDs are still the main way Brazilians with music but are less to Brazilian digital natives
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Brazilian consumers pay to download single tracks or albums, rising to of to year olds
- YouTube dominates music behaviour and with penetration one of the highest rates
- Nearly a of Brazilians stream music (audio) paid streaming is still in infancy
- Brazilian digital are most likely to pay music
- Digital music have scored high rates in
Companies mentioned in this report: YouTube, Spotify, Apple, Amazon, Deezer