The attention recession Post-peak behaviour

Mark Mulligan

June 2022

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing growing pains for many entertainment companies. The timing could not have been worse, with 2022 also seeing the emergence of a cost-of-living crisis and wider economic slowdown. The combined effect of these factors is the attention recession .

Companies and brands mentioned in this report: Alphabet, Amazon Prime, Apple One, Facebook, GTA, Meta, Netflix, Snap, Spotify, PlayStation Now, TikTok, Xbox Games Pass, YouTube

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