SVOD Stacking Direct to Consumer Services Set to Move the Needle
Get full access to this report and assets
Already a MIDiA client? Login here to view this report.
If you are interested this report, or related reports such as P2P In The Age Of SVOD Rights Fragmentation Gives Piracy A Free Pass, SVOD Overtakes Pay-TV and The Mainstreaming Of SVOD How Apple Can Make Video Subscriptions Ready For Primetime get in touch today to enquire about a report bundle.
The 20,000 Foot View: In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite. Now that we are entering the post-peak phase of the attention economy, the focus for video is shifting to the overlap between subscription video on demand (SVOD) users and the additional services they use. In the early days of streaming, audiences usually had just one video subscription (typically Netflix). Now, however, the long-term effect of exclusive original content strategy is consumers having multiple SVOD subscriptions, or SVOD stacking. With a ream of new direct to consumer services coming to market, SVOD stacking will grow and in turn accelerate the decline in traditional pay-TV spend.
Key Findings
- The rise streaming services like Disney+ will the number of households with video subscriptions
- SVOD stackers of all SVOD users, rising of binge viewers
- SVOD stackers of pay-tv subscribers, of cord and of cord shavers
- SVOD stackers a clear Millennial skew: of SVOD subscribers are years old of 20-24-year olds have multiple SVOD subscriptions, making them the most digitally promiscuous age group
- At year are the least likely to SVOD stackers of Netflix subscribers are Spotify subscribers and are Amazon Prime Music subscribers of Amazon Prime Video subscribers are also Netflix subscribers
- Japan at the highest share of Netflix with multiple SVOD subscriptions of Amazon Prime Video users are also Amazon Prime Music users; however, use Spotify
- The days SVOD monogamy are fading, but pay-TV average revenue per user could rise
- Amazon sets model of best practice for to compete both with and Netflix
Companies and Products Mentioned: Amazon Music, Amazon Prime Video, Apple Music, Deezer, Disney+, ESPN+, Netflix, Spotify, Warner Media, Comcast, NBCUniversal