US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.The response is a wave of localisation laws mandating local content investment by streaming services. This will increase the complexity and cost of operations and provide opportunities for production companies.

Companies and brands mentioned in this report: Amazon Prime, Canadian Government, Disney+, Elvis, House of Cards, Lilyhammer, Netflix, Netherlands Government, Marseille, Paramount+, Stan, Warner Bros. Discovery, and Warner Bros. Studios

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