Stream, interact, repeat Why SVOD needs a social engagement revolution
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Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the catalyst for a radical recalibration of the SVOD viewing experience that will help these services claw back what is lost. Pushing beyond passive viewing, and toward a socially interactive experience inspired by video games and livestreams, will create the counter-offensive SVOD needs to win the allegiance of generation Z. Doing so will unlock monetisation and metaverse opportunities that will diversify revenue streams to protect SVOD’s future during a period of increasing economic uncertainty for consumers.
Companies and brands mentioned in this report: Amazon Prime Video, Amazon Games Studio, Amazon Fire, Cult of the Lamb, Devolver Digital, Disney+, Fortnite, Google TV, HBO, Hulu, Massive Monster, Netflix, Stranger Things, Teleparty, The Lord of the Rings: The Rings of Power, Roku, TikTok, Twitch, and YouTube