State Of The Streaming Nation A Comprehensive Assessment Of The Global Streaming Music Market
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The 20,000 Foot View 2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming. The picture across the globe though is one of stark contrasts with wildly differing rates of adoption, strong variations in pricing and key players across different regions. This report provides the definitive assessment of the global streaming market with exclusive supply and demand side data alongside market analysis.
Key Findings
- 2015 was year that streaming came of however, YouTube remains the main in town, with video outpacing streams in the US and
- Subscriptions account of streaming revenue but of
- North America Europe dominate global revenues but is catching up
- North American European services also dominate except Asia
- Streaming now of all recorded music revenues
- Total streaming will grow from billion in to billion in 2020, a of of consumers regularly watch music videos on YouTube, making it the most widely adopted digital music activity
- Subscriptions skew - of music subscribers are compared to of free streamers
- Streaming markets evolving at highly diverse rates the globe
- The global subscriber landscape grew by million 2015, up from million to
- Overstating by services and ‘zombie’ accounts for million subscribers so the active subscriber number is nearer million
- Spotify’s leading share was points up on
- Free streaming account for billion users but number of unique active free is million
- Only million are on tiers priced below month
- The majority free music streamers are on users
- Streaming is create a twin speed music with the gap between tech and the mainstream widening all time
Companies mentioned in this report : AccuRadio, Amazon Prime Music, Apple Music, Celcom, Cubo Music, Deezer, Digitally Imported, Google Play Music, Groove, iHeart Radio, iTunes Radio, KKBOX Music, Line Music, MelON, Ministry of Sound, Mix Radio, Mixcloud, MTV Trax, Muve Music, Pandora, Pandora One, Psonar, QQ Music (Tencent), Rdio, Rhapsody, Rhapsody unRadio, Saavn, Simfy, Slacker, Slacker, Songza, Sony Music Unlimited, SoundCloud, Spotify, TDC Play Musik, TIDAL, Vevo, Yonder, YouTube