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Sports Fans Consumer Snapshot Q1 2021

Tim Mulligan
Cover image for Sports Fans Consumer Snapshot Q1 2021
Presentation Spreadsheet

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Introduction
  • This slide            presents sports fans consumer snapshot            video services, live-TV sports viewing,            highlights viewing, free live digital            viewing, device viewing, sports betting,            sports penetration, TV genre preferences             sports type preferences. The accompanying            set includes the demographic breakdown            each segment by age            20-24,            by distribution (absolute numbers of            and penetration (percentage of engagement            each activity.)
  • The data            pulled from MIDiA’s            2021 Consumer            fielded in US, UK, Australia,            Germany, France, Sweden, South Korea            Brazil
  • The total            size of nationally representative            year            online respondents was            for each            and the survey was fielded            March 2021.