With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding impact on overall sports consumption and where audiences are substituting their finite attention is paramount for sports distributors and rights holders. exposed the necessity for rights holders to focus on building digital engagement beyond their pure play broadcasting of live events. Filling the void state created by the postponement of live sports has created a need to maintain engagement. Digital alternatives such as gaming will be crucial in maintaining relevance during the live sports hiatus.
Companies and brands mentioned in this report: Activision, Amazon, Amazon Prime Video, Apple, Call of Duty, DAZN, Discovery, Disney, Disney+, EA, Electronic Arts, Eleven Sports, English Premier League, Epic Games, ESPN, ESPN+, Eurosport Player, FIFA, FIFA World Cup, FloSports, Fortnite, Foxtel, GolfTV, Grand Theft Auto, Hulu, IOC, Kayo, La Liga, Marshmello, MediaPro, MLB, NBA, Netflix, News Corp, NFL, NHL, Optus, Optus Sport, Serie A, Sky, Sky Sports, Telstra, Telstra Sports, The Players’ Championship, Travis Scott, UEFA Champions League, US Masters, WWE
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