Social TV Show Fandom Nuances In Engagement Among SVOD Subscribers
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The 20,000 Foot View: As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement varies considerably. Facebook and YouTube are both mainstream social apps by engagement and exhibit the highest levels of TV fandom among SVOD subscribers. Within this cohort Snapchat has the lowest level of fandom with only six out of shows having a fandom penetration of over This reflects a lower interest in traditional TV formats among younger audiences. TV show fans are predominately on the more mainstream social apps. TV show engagement is therefore nuanced by the choice of social apps used. The data in this report is drawn from MIDiA’s Video Trends tracker.
Key Findings
- Social platform is broadly equal across the UK, Canada and Australia
- Facebook is most used social app, with active users (WAUs)
- Weekly SVOD over index for usage of five major social platforms
- The UK the only market where Twitter Snapchat
-
of SVOD subscribers Facebook and use YouTube on a weekly basis
- Facebook has weekly engagement than YouTube among subscribers
- Facebook has most engaged SVOD TV show with out of shows having fandom penetration of over
- Snapchat has least engaged SVOD TV show with only six out of having a fandom penetration of
Companies and brands mentioned in this report: Facebook, YouTube, Twitter, Instagram, Snapchat, Netflix, Peaky Blinders, Transparent, Mary + Jane The Grand Tour, Reasons Why, I’m a Celebrity Get me Out Of Here, American Gods, Game Of Thrones, Big Brother, Fear The Walking Dead, Strange Things, Top Gear, The Flash