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Snapshot UK Q1 2020 Consumer Engagement for MMA and Boxing

Report by Tim Mulligan and Alistair Taylor
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Methodology

This mini report is a review of trends and data established on MMA and boxing engagement from        2019 to        2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates        party indicator data to track demand globally from Wikipedia and google searches, as well as social and critique sites.¬†

Key Insights

  • MMA viewing in the UK is stable, at        in        2019 and        in        2020
  • Boxing viewing, however, has increased in the UK over the same time period from        in        2019 to        in        2020
  • This compares to the English Premier League where viewing is down one percentage point over the same period of time in the same markets, from        in        2019 to        in        2020
  • The UK leads for boxing engagement across the English-speaking markets with        of consumers in        2020 watching the sport
  • However, the US leads for MMA engagement with        of consumers in        2020 watching the sport¬†
  • UK MMA engagement peaks among the 20-24 year age group at        yet        year olds account for the largest number of viewers at        of the total
  • UK boxing engagement also peaks among the 20-24 year age group at        with the        demographic also accounting for the largest number of viewers at        of the total, and        year olds accounting for       
  • UK MMA consumers over-index for streaming behaviour and under-index for linear TV
  • UK boxing consumers over-index for both linear TV behaviour and streaming behaviour

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