Quarterly Digital Content Trends Q4 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2017 and 2018 across music, video, games and social.
Key Findings
- YouTube topped streaming in 2018 with weekly user (WAU) penetration
- Spotify was with flat from 2018, while was up one point across Music and Music Unlimited to
- Apple Music fourth, at where it has for three of the preceding quarters
- The decline Facebook WAUs continued, down seven to while its messenger apps with Messenger down one point Instagram up one point
- Snapchat WAU was where it was in
- Pinterest WAU unchanged from 2018 at down points from 2017
- Netflix has YouTube to become the joint widely used video app; both WAU penetration in 2018
- Amazon Prime WAUs rose two points while leading local subscription video on (SVOD) services collectively gained four
- Radio listening 2018 was flat on 2018 while free streaming was up points to
- Music subscriptions flat at where they have for three of the five from 2017 to 2018
- Facebook video the big gainer in video up three points to
- Digital video is following a long-term shift longer form across the four English-speaking markets
- Pay-TV penetration down slightly to in 2018 cord cutting was also slightly by two points to and shaving also declined by two to
- The pace the transition from traditional pay-TV SVOD is slowing
- The long-term in games consumption metrics finally in 2018
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube