Quarterly Digital Content Trends Q4 2018

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between            2017 and            2018 across music, video, games and social. 

Key Findings

• YouTube topped            streaming in            2018 with            weekly            user (WAU) penetration
• Spotify was            with            flat from            2018, while            was up one point across            Music and Music Unlimited to                      
• Apple Music            fourth, at            where it has            for three of the preceding            quarters
• The decline            Facebook WAUs continued, down seven            to            while its messenger apps            with Messenger down one point            Instagram up one point
• Snapchat WAU            was            where it was in           
• Pinterest WAU            unchanged from            2018 at            down            points from            2017
• Netflix has            YouTube to become the joint            widely used video app; both                       WAU penetration in            2018
• Amazon Prime            WAUs rose two points while            leading local subscription video on            (SVOD) services collectively gained four           
• Radio listening                       2018 was flat on            2018                       while free streaming was up            points to           
• Music subscriptions            flat at            where they have            for three of the five            from            2017 to            2018
• Facebook video            the big gainer in video            up three points to           
• Digital video            is following a long-term shift            longer form across the four            English-speaking markets
• Pay-TV penetration            down slightly to            in            2018            cord cutting was also slightly            by two points to            and            shaving also declined by two            to           
• The pace            the transition from traditional pay-TV            SVOD is slowing
• The long-term            in games consumption metrics finally            in            2018

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube