Quarterly Digital Content Trends: Q3 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores how consumer behaviour in usage and expenditure for various formats stand as of 2018, across music, video, games and social.
Key Findings
- Playlist growth flatlined
- Radio’s music influence is waning
- Engagement around games on tablet or smartphones a weekly basis has fallen to year on year
- Listening to on the radio is down to year on year (YoY) free streaming is up from
- Snapchat WAU down from to for and core app was down from
- Twitch is to make the jump beyond and its WAU engagement is at
- Premium SVOD beginning to challenge YouTube for spend
- YouTube WAU was down from to
- Mobile Games losing engagement but retaining higher in-app payment audiences
Companies and brands mentioned in this report: Amazon, Apple, AT&T, BuzzFeed, Facebook, Google, Instagram, Netflix, Pinterest, Snap Inc., Spotify, Twitch, Twitter, Verizon, Vice, Warner Media