Q2 2020 UK Video Consumer Deep Dive
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The 20,000 Foot View: UK video engagement in 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with weekly average user penetration – three percentage points higher than Netflix. Against this trend new streaming entrant Disney+ has achieved weekly average user penetration, underlying the rising competition between the subscription-based and ad-supported video streaming alternatives as the UK streaming market matures.
Key insights
- YouTube and have been the biggest long-time in UK video consumption since with YouTube overtaking Netflix in
- YouTube weekly use was in 2020, making the most popular UK video
- YouTube weekly user penetration declines with age: year olds are YouTube weekly users, declining to among year and among over
- Disney+ was big winner during lockdown with percentage point increase in weekly users, highlighting the growth of video-on-demand subscriptions
- With of consumers never having subscribed to video on-demand service, distribution partnerships be key for direct-to-consumer entrants the UK market
- The TV remains the primary means of TV content in the UK 2020, with of consumers engaging hours per week
- Meanwhile, of consumers watch YouTube and watch video on demand
- Linear TV still important – of UK spend between hours per week live TV
- However, TV and movie viewing on TV is lower than subscription video demand at monthly average use which is still over three PC viewing, the second-most popular for UK TV show/movie viewing
Companies and brands mentioned in this report: Player, Channel Amazon, Amazon Prime Video, Disney, Disney+, Facebook, iPlayer, Netflix, Now TV, ITV, ITV Hub, ITV Hub+, Sky Go, YouTube, Virgin Media