Profiling the Live Music Consumer How Streaming Behaviours are Changing the Face of the Live Music Business

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer downloads. However, the recorded music industry is in a very different place now than it was then. The shift to streaming is poised to impact the live industry in some surprising ways, raising questions about what the future of live music will look like.

Companies and brands mentioned in this report: AEG, Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple Music, Deezer, Facebook, Instagram, Live Nation, Snapchat, Spotify, Twitter, YouTube

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