Reports Music

Profiling the Live Music Consumer How Streaming Behaviours are Changing the Face of the Live Music Business

Zach Fuller
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The 20,000 Foot View: Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer            downloads. However, the recorded music industry is in a very different place now than it was then. The shift to streaming is poised to impact the live industry in some surprising ways, raising questions about what the future of live music will look like.

Key Findings

  • Just over            quarter of consumers attend small            more than at least once            year while a fifth attend            pop/rock concerts
  • Live music            penetration peaks among            year olds                       and falls to            among           
    •            of live audiences watch music videos on YouTube, compared to            that listen to music radio
  • Of the            apps, it is users of            and Twitter that most over-index            average weekly live spend at                       respectively
  • Amazon Music            subscribers spend the most on            at            a year, compared to            Spotify subscribers
  • Streaming and            music repertoires are inverted: one            five of the top            Spotify            are hip hop, compared to            the top global touring acts. 
  • Rock is                       of the top            Spotify artists                       of the top live artists
  • Streaming’s track            playlist focus means fewer fans            developing the deep artist relationships            act as the foundation for            term live revenue
  • Festivals are            live playlists, meeting the new            of music fans liking large            of artists and loving few

Companies and brands mentioned in this report: AEG, Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple Music, Deezer, Facebook, Instagram, Live Nation, Snapchat, Spotify, Twitter, YouTube