Pre-empting video piracy in the streaming TV era
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20,000 foot view: Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer file-sharing piracy is a declining niche activity at penetration, streaming piracy is has slightly increased to as the cost-of living crisis and recessionary fears increase the use case for piracy among digital entertainment consumers. IP holders ultimately need to integrate post-ad and post-subscriber monetisation models into either their own, or their partner distribution platforms. In this way they can outcompete the pirated distributors by offering de-commodified, fan-centric experiences.
Key insights
- Piracy is for now with a consistent tier of consumers engaging in behaviour
- Streaming piracy increased from in 2022 to 2022, however, it remains within long-term average range of over – 2022
- Neither income age is closely correlated to piracy, implying that current complacency piracy is at risk of the cost-of-living crisis and recessionary that could fuel piracy growth video remains commodified
- Video streaming over-index for SVOD consumption, suggesting this segment is heavily engaged video and could be open novel forms of monetisation
- Video services optimally offset piracy risks when create value exchanges that are to their offerings; areas of include digital tokens, IRL exclusives, shoppable TV exclusives, and in-app
Companies and brands mentioned in this report: IBCAP, NAGRA, Netflix, Screen iL,
Methodological note: Due to the sensitivity of fielding questions to elicit self-reported consumer behavioural insights on piracy, streaming piracy is defined as accessing streaming TV shows without ads or login details being used.