Paid News Legacy Titles and New Media Compete For Share Of Digital Voice
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In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer behaviour are reshaping news monetisation and directly impacting the publishers of news content. Subscriptions are driving digital revenues at a time when overall consumer demand for news sources is now a niche activity, with only of consumers subscribing to multiple media services. At the same time, news app engagement is stalling, thereby limiting the growth opportunity for news subscriptions. Bundling news subscriptions alongside mainstream consumer services such as Amazon Prime is positioned to become the main monetisation model.
Companies and brands mentioned in this report: Apple, Amazon, BuzzFeed, Daily Mail, The Economist, Facebook, Financial Times, Google, The Guardian, Instagram, Mashable, New York Times, Quartz, Snapchat, USA Today, Vice, Wall Street Journal, Washington Post