Overcoming VR Adoption Hurdles

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Zach Fuller

January 2017

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these technologies present incredible opportunities, amongst the hype and excitement are often serious debates on how differently various contributors within the technology ultimately view the world and the value that they contribute. Virtual Reality is no exception, and the frictions that exist when an industry based on a new technology is just beginning finding its way are now coming to the fore.

Companies and services mentioned in this report: Amazon, Apple, HTC, Oculus, RCA, Sony, Viacom

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