Next Generation Networks What A Post-Pay-TV Video Network Looks Like
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20,000 Foot View: In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets. The risks of operators being disintermediated by the GAAF (Google, Apple, Amazon, Facebook) are clear, but networks face just as much threat, albeit coming from different directions. To respond, networks will have to evolve their models to accommodate multiple routes to market, audience fragmentation and technological upheaval. Next generation TV operators will compete with messaging apps to control access to audiences while networks will have to become comfortable with both iterations of their model and emerging solutions.
Key Findings:
- Streaming –pay-TV simply the next evolution of
- SVOD is the overall base of pay-TV growing from million in 2016 million in 2017 across the UK, Canada and Australia
- TV operators end up with smaller, higher audiences with SVOD services gaining but lower quality audiences
- Premium video demand will explode as content used for differentiation by SVOD messaging services
- It is cord-cutting so much as a with more strands
- Messaging app are the walled gardens which networks need to overcome
- Netflix is as the global cheerleader for but in reality it is a next generation full-stack streaming
- Social talent essential for authenticity among younger
- Networks now to decide with platform partners to monetize and when to monetize
- Next generation such as Amazon are now global scale and distribution
Companies and brands mentioned in this report: Amazon, Amazon Web Services, Apple, BBC Worldwide, Dish, Google, Facebook, Hulu, Instagram, HBO, Netflix, Snap Inc, Viacom, YouTube