A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high. Investors need new strategies to stand out, opening pathways for specialisation in overlooked categories, like hip hop, and the evolution of more bespoke deal structures.
Methodology statement
MIDiA is neither a financial analysis company nor an investment advisor. The analysis in this report focuses on market dynamics and resulting market strategies.
Companies and brands mentioned in this report :Audioshake, AWAL, Bass Construction, BlackRock, BMG, Bob Dylan, Bruce Springsteen, Capella Grey, Columbia Records, David Bowie, Dr. Dre, Elton John, Eminem, Fortnite, Francisco Partners, Hipgnosis Songs Fund, HYBE, Influence Media, Ithaca Holdings, iZotope, JAY-Z, Juice WRLD, Juveline, Kanye West, Kilometre Music Group, KKR, Live Nation, Luther Vandross, Megan Thee Stallion, Michael Jackson, Mojo Music & Media, Native Instruments, Northleaf Capital, Olivia Rodrigo, Paramore, Primary Wave Music, Round Hill Music, RZA, Sony Music Group, Spice Girls, Spirit Music Group, Splice, Stevie Nicks, Sting, Tempo Music, The-Dream, TikTok, Timbaland, Tina Turner, TLC, Tracklib, Travis Scott, Universal Music Group, Warner Music Group, and Will Smith
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