Most Streamed Versus All Time Sellers The Internationalisation Myth
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The 20,000 Foot View: As the music industry becomes a streaming industry in all but name, Spotify’s most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and collaborative efforts versus solo releases. It also serves as a reflection of how far the internationalisation effect of streaming is influencing the superstar effect — those outlier songs that take over the entire platform.
Key Findings
- There is difference between the pre-streaming and era distribution of the best tracks by artist nationality
- Playlist growth consumption means new releases are emphasised on Spotify’s platform
- Free streaming penetration averaged across some of world’s most developed recorded markets UK, Canada, Australia) in 2017
- Paid streaming was of the top most streamed Spotify tracks were by, or featured, an artist from the US, Canada or the UK
- Playlist growth in major music markets in of Spotify’s most streamed tracks featured more than one artist, with being from solo acts or groups
- Pop has largest share of the most tracks, with of the total, dance genres collectively account for
- Hip-hop is well represented, with of the streamed, while rock now accounts just
- Streaming skews the new as of the streamed tracks were released in prior three years
- Streaming has the music business model from of reach to engagement
- Playlists are a hits dichotomy: superstar hits bigger than ever and other are over-boosted in the short before quickly disappearing
Companies and brands mentioned in this report: Ableton Live, Apple, Apple Music, DatPiff, Deezer, Logic Studio, Soundcloud, Spotify, Universal Music