MIDiA Data Spotlight: Video Piracy P2P Holding on in Emerging Markets

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. 

Figure            Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has Traction in Emerging Markets Percentage of Consumers that Use            Networks to Download Video,            2018

With the key drivers for            piracy now being eroded, the activity is in single digits in developed markets, with Germany showing the lowest tolerance for the activity at            –reflecting tough national anti-piracy legislation, and with Australia being the highest at            In Australia            olds account for            of all users, followed by            year olds with            These two age demographics also represent the largest groups engaged in the activity in Germany – accounting for            of all German            pirates.

In developed markets however it is a different story, with numbers in            2018 at double the developed market equivalents. The highest penetration is Brazil where            of consumers engage in            piracy. A big driver behind            piracy traction in emerging markets is the legacy infrastructure challenges these markets face. Expensive data costs make downloading still a tolerable consumer activity, and weak legal deterrence still make            piracy a viable consumer option for many.