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Metaverse Future scenarios for smart TVs

Report by Tim Mulligan
Cover image for Metaverse
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20,000 foot view:  Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features to accommodate the likely games and VR heavy functionality of early metaverse commercial scenarios will be key. The ability of Meta platforms to drive the social functionality of the future metaverse will determine its mainstream appeal over this decade.

Key insights:

  • Media fusion activity remains low with only six percent of consumers watching music events within a game, suggesting that distinct media vertical preferences remain strong
  • Merchandise sales within live streamed events is also low at four percent consumer penetration¬†
  • Younger demographics show higher rates of media fusion and merchandise sales with seven percent of        buying merchandise in virtual events
  • Virtual reality (VR) headset use is just getting going with consumer penetration rates for regular use at three percent
  • The degree of socialisation of the metaverse will determine whether smart TVs will become platforms for entering the metaverse
  • Smart TVs should be built with VR functionality as standard to future-proof the product and cater for niche VR use in the event of the social VR metaverse not taking off

Companies and brands mentioned in this report: Amazon, Epic Games, Facebook, Fortnite, Meta Platforms, Oculus Rift, Roblox, and Zoom

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