Metaverse Future scenarios for smart TVs
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20,000 foot view: Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features to accommodate the likely games and VR heavy functionality of early metaverse commercial scenarios will be key. The ability of Meta platforms to drive the social functionality of the future metaverse will determine its mainstream appeal over this decade.
Key insights:
- Media fusion remains low with only six of consumers watching music events a game, suggesting that distinct vertical preferences remain strong
- Merchandise sales live streamed events is also at four percent consumer penetration
- Younger demographics higher rates of media fusion merchandise sales with seven percent buying merchandise in virtual events
- Virtual reality headset use is just getting with consumer penetration rates for use at three percent
- The degree socialisation of the metaverse will whether smart TVs will become for entering the metaverse
- Smart TVs be built with VR functionality standard to future-proof the product cater for niche VR use the event of the social metaverse not taking off
Companies and brands mentioned in this report: Amazon, Epic Games, Facebook, Fortnite, Meta Platforms, Oculus Rift, Roblox, and Zoom