Global Video Forecast 2015-2020 Subscriptions Come Of Age
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The 20,000 Foot View
2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth. Growth will be fuelled primarily by emerging market consumers coming online and by-passing analogue era means of consumption. Video is perfectly positioned to leverage the entertainment and transactional needs of the emerging market consumer, rendering the debate about cord–severing and cord-nevers irrelevant. Key Findings
- Global video will go mainstream in 2019 it reaches
- Global video are set to more than by 2020 to reach billion
- North America’s revenue market share in 2014 reduce to in 2020
- Video Revenues North America and Europe are to nearly double to of market by 2020
- Subscription Video Demand (SVOD) penetration will more double but will remain niche globally by 2020
- Global SVOD will only experience a marginal over the same period
- Global Video revenues will increase by between and 2020 driven by a in video ad revenues