The            big bang moment of            opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors. With peak stream approaching, the key            players are now looking to consolidate subscriber acquisition by deepening and broadening their content portfolios. Video streaming being mainstream, alongside the return of inflation, is forcing a shakeout of underfunded and library-lite            propositions. This will lead to market consolidation among the non-core            players over the next two years.

Note - MIDiA defines majors as the following:

Media majors: majority of revenues derived from media monetisation

Communications majors: majority of revenues derived from communication monetisation

Tech majors: majority of revenues derived from tech monetisation

Companies and brands mentioned in this report: Apple, Apple TV, Amazon, Amazon Prime Video, AT&T, Comcast, Disney, Disney+, HBO Max, MGM, Netflix, Peacock, ViacomCBS