YouTube Reports from MIDiA Research

Global Video Forecast 2018–2025

Tim Mulligan

December 2018

Amazon

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached...

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

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Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Key Findings Radio listening is the most widespread...

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

Video

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key...

Radio 2018
Streaming’s Continuing Impact

Mark Mulligan

October 2018

Streaming

Streaming Music

Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016....

Streaming Media Consumption
Video Leads The Way

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Zach Fuller

October 2018

Subscriptions

Streaming

Apple

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

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Georgia Meyer

October 2018

Spotify

YouTube

Amazon

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have...

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

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Mark Mulligan

September 2018

Radio

YouTube

free Streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Georgia Meyer

September 2018

Spotify

YouTube

Soundcloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their...

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Pandora
Mapping Its Place in the US Streaming Market

Mark Mulligan

September 2018

Streaming

Streaming Music

Apple

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no...

State of the YouTube Music Economy 2.0
A Turning Point for All Parties

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Mark Mulligan

August 2018

Streaming

Streaming Music

Spotify

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The report...

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

August 2018

Apple

Spotify

YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day...

Emerging Music Markets
Streaming’s Third Wave

Mark Mulligan

July 2018

Streaming

Streaming Music

Music Subscriptions

With streaming growth set to slow in mature western markets by 2019, the next wave of fast growth will come from a mixture of mid-tier markets such as Mexico, Brazil, Japan and Germany. Beyond that, the...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

UK Gamer Profile
Digital Entertainment Natives

Karol Severin

June 2018

Apple

Spotify

YouTube

Mobile and PC gamer penetration declined slightly in the UK between Q4 2016 and Q4 2017. Meanwhile, console ownership did not grow either, attesting that the market is constrained by the impending peak...

2018 China SVOD Consumer Deep Dive

Tim Mulligan

April 2018

Streaming

YouTube

Netflix

The global subscription video on demand (SVOD) market is dominated in subscriber terms by the US and China, with both markets accounting for the majority of global users. However, beyond sharing scale...

Profiling Chinese and Indian Gamers

Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable...

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Mark Mulligan

April 2018

labels

Streaming

Streaming Music

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The...

Voice Control Devices
Early Audience Behaviours and Adoption

Zach Fuller

March 2018

Consumer Behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm....

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

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Mark Mulligan

February 2018

YouTube

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

Reports: YouTube