Reports: YouTube

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Bridging the creator gap Monetising social video’s micro-communities

Podcasts and music streaming Mirrored growth

US millennial snapshot A looming generational blind spot

The AI entertainment revolution How artificial intelligence will reshape media consumption

Attention economy Reasons, not ways, to spend attention

Podcasts and radio How radio can play by its own rules

Music’s Instagram moment The social music creation revolution

Year of change Themes that will shape entertainment in 2023

Watch parties Rebooting the watercooler moment

Podcast videos Format blurring expands podcasts’ future

Music discovery snapshot Q3 2022 Fandom under threat

Audiobook consumer profile Following in podcasts’ footsteps

Stream, interact, repeat Why SVOD needs a social engagement revolution

Social 2.0 Social media’s survival of the fittest, and how marketers fit in

2023 MIDiA predictions Pivot point

Closing the background gap Focused versus background audio listening