Reports: YouTube Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Streaming strongholds High-potential markets for global music players

Music consumer behaviour Q1 2025 Mixed signals

2024 audio consumer profile Habits, platforms, and personas

Global South rising Streaming audiences in China, Turkey, and South Africa

Podcasts and music streaming Mirrored growth

Music discovery snapshot Q3 2022 Fandom under threat

Audiobook consumer profile Following in podcasts’ footsteps

2023 MIDiA predictions Pivot point

Closing the background gap Focused versus background audio listening

DSP user profiles Small is beautiful

Streaming’s next growth phase The necessity of differentiation

Music market subscriber shares 2021 Growth is not letting up yet

Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness

Music Subscriber Market Shares 4.0 Subscriptions Decouple from Revenue

MIDiA Research 2020-2027 Global Music Forecasts Volume Trumps Value as Emerging Markets Dominate Growth

Music Subscriber Market Shares 3.0 The Big Three Dominate