Reports: Video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Watch parties

Watch parties
Rebooting the watercooler moment

Ben Woods

1 Feb 2023

YouTube Amazon Netflix

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content and the fallout is a relentless battle for audience engagement across a myriad of devices.

Cover image for MIDiA Research video subscription forecasts 2023-2030

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

Online video SVOD Marketing Strategy

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...

Cover image for Stream, interact, repeat

Stream, interact, repeat
Why SVOD needs a social engagement revolution

Ben Woods

4 Jan 2023

YouTube Netflix roku

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the catalyst for a radical recalibration of the SVOD viewing experience that will help these services claw back what is lost.

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The great movie reset
How films can drive higher income spending in video

Tim Mulligan

22 Dec 2022

Apple Amazon Apple TV

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point.

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Video reports bundle
Available for a limited time

Tim Mulligan and Ben Woods

28 Nov 2022

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Friction TV:Addressing the user experience disconnect in streaming TV Streaming TV is now the default way to consume TV content.

Cover image for Unlocking the saturation conundrum

Unlocking the saturation conundrum
Key video trends going into 2023

Tim Mulligan, Hanna Kahlert, Samuel Griffin and Ben Woods

14 Nov 2022

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription vid...

Cover image for From video hardware to entertainment hardware

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Tim Mulligan

8 Nov 2022

smart tvs SVOD d2c

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption and in-game spending,offering an unparalleled platform distribution opportunity for cross-platform gamesdistributors such as Xbox Game Pass.

Cover image for Friction TV

Friction TV
Addressing the user experience disconnect in streaming TV

Tim Mulligan

20 Oct 2022

Apple Netflix SVOD

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands. Consumers require multiple services with different user experiences to engage in the full range of TV content previously available in one ecosyste...

Cover image for Video consumer snapshot Q2 2022

Video consumer snapshot Q2 2022

Tim Mulligan

30 Sep 2022

Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q2 2022 consumer survey, fielded in the US, UK,...

Cover image for Content is king, distribution is queen but retention is revolutionary

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video Music Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media a...

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Hybrid shock
How ads will change SVOD

Tim Mulligan

31 Aug 2022

Amazon Apple TV Netflix

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned Hulu has demonstrated the viability of an ad-supported SVOD basic plan, which now offers a blueprint for Disney+ and Netflix.

Cover image for Music IP as video content

Music IP as video content
Why music fandom is strategically important for D2C

Tim Mulligan

28 Jul 2022

Spotify Vevo Netflix

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era of peak video subscriptions. The monetisable emerging long tail of video streaming, combined with the transformation of music IP into a content asse...

Cover image for Attention recession impacts on D2C growth

Attention recession impacts on D2C growth

Richard Broadhurst

26 Jul 2022

Subscriptions Streaming Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

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The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Tim Mulligan

30 Jun 2022

smart tvs SVOD d2c

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active us...

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Metaverse
Future scenarios for smart TVs

Tim Mulligan

31 May 2022

Amazon Facebook smart tvs

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features to accommodate the likely games and VR heavy functionality of early metaverse commercial scenarios will be key.

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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video Music Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, mark...

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Social video
TikTok sets the pace

Richard Broadhurst

10 May 2022

YouTube digital natives Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

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Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Tim Mulligan

26 Apr 2022

smart tvs Business Strategy web 3.0

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media.

Cover image for AVOD

AVOD
A market primed for success

Tim Mulligan

24 Mar 2022

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption. This is most strikingly seen in the pivot of its userbase, from younger, lower-income demographics to older and wealthier consumers.

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Tim Mulligan

11 Feb 2022

Discovery video streaming services Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

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