Reports: Video

Music IP as video content
Why music fandom is strategically important for D2C

Tim Mulligan

July 2022

Spotify

Video

Vevo

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era...

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Attention recession impacts on D2C growth

Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

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The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Tim Mulligan

June 2022

Video

smart tvs

SVOD

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

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Metaverse
Future scenarios for smart TVs

Tim Mulligan

May 2022

Video

Amazon

Facebook

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

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Social video
TikTok sets the pace

Richard Broadhurst

May 2022

Video

YouTube

digital natives

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

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Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Tim Mulligan

April 2022

Video

smart tvs

Business Strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the...

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AVOD
A market primed for success

Tim Mulligan

March 2022

Video

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption....

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Tim Mulligan

February 2022

Video

discovery

video streaming services

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is...

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Video discovery
The new streaming battleground

Tim Mulligan

January 2022

Video

discovery

Amazon

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is...

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Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

December 2021

Video

Online video

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

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Fandom and lean-in culture are reshaping video

Hanna Kahlert

December 2021

Apple

Spotify

YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences....

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Consolidation and retention
How D2C is now driving video M&A strategy

Tim Mulligan

November 2021

Apple

Video

Amazon

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

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Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Srishti Das

November 2021

Video

sports rights

live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

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Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

October 2021

Streaming

Video

Streaming Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

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Beyond broadcast
How digital natives will reboot sports content monetisation

Srishti Das

October 2021

Video

YouTube

Amazon

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

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Smart home
Smart devices are winning the battle for the future of TV

Tim Mulligan

September 2021

Video

smart tvs

VOD

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

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Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

August 2021

Video

YouTube

Amazon

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

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Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

August 2021

Streaming

Video

Fandom

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

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Unlocking mainstream AVOD
The silver streamer catalyst

Tim Mulligan

July 2021

Subscriptions

Streaming

Video

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it...

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