Reports: video streaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Podcast videos
Format blurring expands podcasts’ future

Annie Langston

February 2023

Creators

Apple

Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

Tim Mulligan

June 2021

Streaming

Apple

Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

Q2 2020 TV Show Demand
Asia-Pacific

Tim Mulligan

June 2020

asia pacific

video streaming

TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views...

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Ad Receptiveness Consumer Survey
Country Snapshots

Cover image for Ad Receptiveness Consumer Survey

Mark Mulligan

March 2020

Subscriptions

Marketing

Music streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Video Consumer Survey
Country Snapshots

Tim Mulligan

March 2020

Consumer behaviour

Subscriptions

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Cover image for Digital Consumer Ad Profiles

Georgia Meyer

January 2019

Spotify

Radio

YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

October 2018

Music streaming

Fandom

video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology...

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Cover image for State Of The YouTube Nation

Tim Mulligan

April 2016

YouTube

emerging markets

Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively....

P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

Mark Mulligan

February 2016

Streaming

p2p

video subscriptions

Ever since the advent of Napster media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand for shows by fighting...

The TV App Revolution
Authenticated Channel Apps And TVE Strategy

Tim Mulligan

December 2015

apps

cord nevers

SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to...