Reports: viacom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Demand Creation
What’s the Next Big Growth Curve for Music?

Keith Jopling

January 2020

labels

Spotify

Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

October 2019

Apple

Spotify

Amazon

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

The Playlist Revolution
Streaming’s Battleground

Zach Fuller

September 2019

Streaming Music

Apple

Spotify

Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists...

The Global Music Publishing Market
Streaming Shifts the Conversation

Cover image for The Global Music Publishing Market

Zach Fuller

August 2019

Apple

Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

TV and Video Advertising
The Shift to Digital

Cover image for TV and Video Advertising

Tim Mulligan

June 2018

Netflix

Facebook

emerging markets

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining...

Home Entertainment
Streaming is Eclipsing Legacy Behaviour of Consumers

Tim Mulligan

February 2018

Streaming

bluray

viacom

Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of...

The Emerging Video Content Bubble

Tim Mulligan

September 2017

Apple

YouTube

Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks...

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

August 2017

Streaming

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

July 2017

Streaming

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Cover image for Next Generation Networks

Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...