Reports: Vevo

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Cover image for Attention inflation

Attention inflation
How multitasking is reshaping the attention economy

Karol Severin and Perry Gresham

31 Aug 2022

Apple Spotify YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate; increased multitasking is the result. Consequently, attention / focus is split between more propositions.

Cover image for Music IP as video content

Music IP as video content
Why music fandom is strategically important for D2C

Tim Mulligan

28 Jul 2022

Spotify Vevo Netflix

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era of peak video subscriptions. The monetisable emerging long tail of video streaming, combined with the transformation of music IP into a content asse...

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Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

5 May 2022

Vevo Facebook Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have large amounts of time and money spent across entertainment, as well as high ad tolerance.

Cover image for State of the YouTube Music Economy 3.0

State of the YouTube Music Economy 3.0
End of the Beginning

Mark Mulligan

30 Oct 2020

Spotify YouTube YouTube

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user behaviour and user demographics. We explore success factors, cultural trends, monetisation frameworks and contextualise music’s performance agains...

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COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

6 Apr 2020

Free Report

Streaming Spotify Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic.

Cover image for One Billion-Plus YouTube Music Videos

One Billion-Plus YouTube Music Videos
Latin Takeover

Mark Mulligan

17 Apr 2019

Spotify YouTube YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting into algorithmically defined niches, YouTube and Vevo continue to create truly global scale audiences.

Cover image for Latin America Streaming Music Market

Latin America Streaming Music Market
YouTube and Spotify Take Hold

Leo Morel

13 Mar 2019

Streaming Streaming Music iTunes

Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing revenue across both free and paid. Brazil and Mexico, the leading regional markets, have the potential to become major music markets.

Cover image for Radio 2018

Radio 2018
Streaming’s Continuing Impact

Mark Mulligan

31 Oct 2018

Streaming Streaming Music Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016. Companies and brands mentioned in this report: 2GB, 702 ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, D...

Cover image for Pandora

Pandora
Mapping Its Place in the US Streaming Market

Mark Mulligan

7 Sep 2018

Streaming Streaming Music Apple

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no longer the golden child of the space. Despite having been long positioned as the long-term future of radio, investors have become increasingly conc...

Cover image for State of the YouTube Music Economy 2.0

State of the YouTube Music Economy 2.0
A Turning Point for All Parties

Mark Mulligan

14 Aug 2018

Streaming Streaming Music Spotify

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The report provides an exhaustive view of the market for revenues, ad rates, stream rates, users, streams and subscribers.

Cover image for Radio Is Streaming’s Next Frontier

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Mark Mulligan

21 Nov 2017

Streaming Streaming Music Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in ter...

Cover image for State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

30 Oct 2017

Subscriptions Streaming Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music mark...

Cover image for Brazil Streaming Music Market

Brazil Streaming Music Market
Breaking The Mould

Mark Mulligan

12 Jun 2017

Streaming Streaming Music music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential of streaming is that it can monetize consumption rather than just spending, making a country’s population size as important as its spending p...

Cover image for State Of The Streaming Nation 2

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

31 May 2017

Subscriptions Streaming Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music mark...

Cover image for Streaming Music Growth

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

24 Apr 2017

Consumer behaviour Streaming Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws ...

Cover image for State Of The YouTube Music Economy

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Mark Mulligan

11 Jul 2016

Streaming Streaming Music YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat.

Cover image for On Demand In Demand

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

26 Jun 2015

Subscriptions Streaming US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences.

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