Reports: user acquisition

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Karol Severin and Martyn Davies

May 2015

Freemium

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user acquisition

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis...

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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin and Martyn Davies

April 2015

Apple

discovery

google

Discovery is accentuating the app economy divide.  Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors,...

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